The proposed guidelines reshape marketing with data localisation, requiring innovative compliance strategies to thrive in ...

Following the recent ‘The Syllabus of Champions’, Sportz Village, a school sports organisation, has launched its latest ...

Articles written by Vishal Kumar ...

The chairperson and chief creative officer of BBDO India has been appointed as the Jury President for Sustainable Development ...

With uncertainly looming over social media, PR heads lament the rise of misinformation and emphasise the endurance of earned ...

Meta’s abandonment of fact-checking in favour of community moderation has tipped the industry, with people voicing concerns ...

Kong based company will invest 80% of its ad budget in digital marketing to boost TV sales across India this year.

The veteran media leader who revolutionised India’s media and advertising industry, passes away after a long fight against ...

With technological advancements, programmatic advertising will help brands deliver targeted, personalised, and high-impact ...

Indian cinema posts its second-highest annual box office collection of INR 11,833 crores in 2024 as per Ormax Box Office ...

This course correction is not merely expedient; it’s the right move for Meta, its shareholders, advertisers, and audiences ...

With environmental concerns gaining significance, 75% of consumers, primarily the Gen Z, are willing to pay a premium for ...