Butterball just introduced its Cook from Frozen Premium Whole Turkey, which customers can simply remove from the freezer and pop into the oven on the big day. The company says there’s “no thawing, no mess and no stress” involved in the preparation of its new product.

The Garner, North Carolina-based brand is making the holidays simple for both first-time hosts and seasoned cooks.

Butterball unveiled a new "Cook from Frozen" Thanksgiving turkey that goes straight from the freezer to the oven. It takes five hours to cook, and they claim it tastes just as good. For more trending topics,