We explore how jewellery brands in India are innovating their festive marketing strategies, focusing on personalisation to cater to evolving consumer preferences amid rising gold prices.
Diwali 2024: Calculating the price of 18K and 22K gold jewellery can feel daunting, but with the right knowledge, one can understand the pricing easily. Here’s a guide to understanding the key ...
As Dhanteras approaches, many buyers rush to purchase gold, often without verifying its purity. Some dishonest sellers try to pass off lower-quality gold as higher purity. Here’s how to avoid it: ...
24K gold is used for making gold coins, bars, etc. 22K gold is made for making jewellery, while 18K gold is used for making wearable jewellery like watches, accessories, etc. 24K gold is not very ...
Dhanteras is the first day that marks the festival of Diwali in India and buying gold or other ornaments on this day is considered to be auspicious. But how will you check the purity of gold?
Yes, gold rates may vary slightly between jewelers due to making charges and purity levels. The rate for 24k gold is higher than 22k gold because of its higher purity (99.9% vs. 91.6%).