If you went fishing for some “Chilean Sea Bass Crackers” you might be stuck at the dock for a while. Goldfish announced that it would be temporarily changing its name to appeal to adult consumers.

Goldfish, the fish-shaped cheddar crackers made by Pepperidge Farm, has temporarily changed its name to Chilean Sea Bass in hopes of appealing to "sophisticated" adults who "think Goldfish are ...

The fish-shaped cracker brand wants to appeal to adults, so it’s changing its name for the first time ever to something much ...

"We know the love for Goldfish spans all ages. Chilean Sea Bass is a playful nod to adults that the iconic fish-shaped snack is for grown-up tastes too," Goldfish Vice President Danielle Brown ...

"Chilean Sea Bass is a playful nod to adults that the iconic fish-shaped snack is for grown-up tastes too," said vice president of Goldfish, Danielle Brown. In case it wasn't clear already ...

The actual Chilean sea bass also earned its popularity through a name change. Its first name, given to it by biologists, was the Patagonian toothfish. A fish vendor named Lee Lantz invented the ...

Goldfish wants to appeal to adults, so the fish-shaped crackers brand is changing its name-- well, kind of. The popular snack will temporarily be called Chilean Sea Bass crackers. Danielle Brown ...