Few at the time would have thought that the Fender Stratocaster would be the final word in electric guitar design. Previously, guitars had been dumpy, cumbersome instruments, but the Stratocaster ...
In contrast, the Vintera II Antigua goes all-out on 1970s stylings, with a smoky fade and a hand-painted pickguard. Few mass-produced objects have survived ostensibly unchanged for so long. Fender’s ...
As Rory Gallagher’s famous Fender Stratocaster reaches the end of another ... to worry a lot about was when you had to take off the pickguard to get at the pickups because it came off as one ...
Add to all that a rich Texas Tea paint job that sparkles like the fizz of Coca-Cola under lights, an anodized aluminum pickguard ... 70th Anniversary of the Fender Stratocaster.
He also sold instruments, such as the lap steel guitar. Eventually, Fender began making guitars of his own and in 1943 started developing a concept for a “direct string pickup” that made sound ...
Fender Musical Instruments Corporation (FMIC) today continues its industry-defining innovation, launching the next iteration of the coveted American Ultra series—Fender's most advanced series of ...
In recent years, guitars made outside the US have gained ground among US consumers via ecommerce sites. Even Fender guitars had to reposition by launching a $119 guitar through its Squire brand.