One product I kept hearing my colleagues rave about was Momofuku’s Chili Crunch — an oil that gives off the perfect punch of heat and texture. I was intrigued but hadn’t tried it myself yet.
Momofuku trademarked the name chile crunch ... in Asian family recipes for generations. The letters gave recipients 90 days to discontinue using both versions of the chili crunch name.
The battle over chili crunch is a David vs. Goliath story. But it’s also a Goliath vs. Goliath story. David Chang’s Momofuku Goods, which has created controversy this week after sending cease ...