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This year’s Super Bowl continues its reign as the most expensive ad real estate on television. Brands are shelling out roughly $7 million for 30 seconds of ad time. That is an astronomical leap ...
US car company Dodge has been criticised after an advert for the brand's Ram trucks, using excerpts from a speech by civil rights activist Martin Luther King Jr, aired during the Super Bowl.
Apple's 1984 Super Bowl ad is credited with paving the way for the advertising showcase that the Super Bowl has become. Steve Hayden, who was one of the creators of the ad, talked about how it ...
Brand purpose is out and celebs and bawdy humour are in, as the Super Bowl ads try and lighten everyone’s mood Judging by the ads at this year’s Super Bowl, serious times call for unserious ...
Burger King UK The ad quickly went viral, amassing almost 2 million views since it was shared on Burger King UK’s official Instagram page, leaving men and women debating over its messaging.
Uber did not issue a statement but shared the edited version, external of the ad. The Super Bowl is one of the most high profile marketing moments of the year. Tens of millions of Americans tune ...
At least some small part of that brand recognition is probably a function of the ad the company ran during the Super Bowl last year. With Super Bowl LVIII as its stage, CrowdStrike is going to ...