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Campaign Middle East
8 小时
Digital trust: Personalisation, privacy and sustainability
Chalhoub Group’s Marilena Hadgianni emphasises the need to prioritise trust, embrace transparency, and respect cultural ...
Campaign Middle East
14 小时
Manchester United’s Matt McKie places sports marketing in the spotlight
Manchester United’s Matt McKie speaks to Campaign Middle East about positive brand and revenue impact through Middle East ...
Campaign Middle East
14 小时
The MENA Power List 2024: It starts and ends with us – the human role in gen AI, by PHD ...
THE HUMAN ROLE IN GEN AI . Resistance and evolution are two remarkable opposing forces. In art, music, technology, we ...
Campaign Middle East
9 小时
Regional resonance: content that hits closer to home
A call for production houses to create content that is not just visually stunning, but also resonates with people in the ...
Campaign Middle East
9 小时
Optimising brand spending with adtech solutions
Cars24 Arabia’s Utkarsh Verma says opportunities within the evolving adtech landscape must be embraced to optimise brand ...
Campaign Middle East
10 小时
Audi Middle East appoints The Romans as PR partner
The three-year contract will see The Romans supporting Audi Middle East with PR and communications across key markets in the ...
Campaign Middle East
12 小时
The MENA Power List 2024: Client satisfaction eats AI for breakfast, by GroupM MENA’s ...
Improving chemistry with clients, rapport building exercises and information sharing activities should be on-going, not just ...
Campaign Middle East
15 小时
A ‘crash course’ on communications in Saudi Arabia
Alex Malouf shares a personal take on PR and communications in Saudi Arabia - touching upon talent, risk, and dealing with ...
Campaign Middle East
15 小时
Lost in translation: Why foreign agencies tend to miss the mark in Saudi Arabia
Petromin Corporation's Hussein M. Dajani shares why it's important to understand that Saudi Arabia is more than just another ...
Campaign Middle East
13 小时
Are shorter deadlines, tighter budgets curtailing creativity in production?
Campaign Middle East asks production house experts if shorter deadlines and tighter budgets are curtailing creativity in the ...
Campaign Middle East
9 小时
The Spin: A ‘concrete’ way to handle communications ‘noicely’
Every month, The Spin maintains an account of mishaps in the world of communications. Here are some we noticed in August 2024 ...
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