The Consumer Brands Association has a new leader at the helm. The company has hired Melissa Hockstad as its incoming ...

Bellini has previously spoken about the importance of enabling technology through employee empowerment and increasing digital literacy. While at BAT, her focus included automating more processes at ...

As one of the largest consumer goods companies in the world, PepsiCo carries a broad vantage point on consumer behavior, and Krishnan detailed a few global omnichannel trends they expect to impact the ...

PepsiCo-owned Gatorade is bolstering its personalization capabilities through generative AI design capabilities for its squeeze bottles. Through Gatorade iD, the company’s free membership platform, ...

e.l.f. Beauty chief digital officer Ekta Chopra shares details about the company's efforts in consistently capturing Gen Z and Gen Alpha interest through bold and striking marketing activations that ...

An Unprecedented Year for Consumer Goods, To Put it Mildly ... It’s not hard to spot the trends in the 2021 Top 100 Consumer Goods Companies list. Incorporating information from the financial results ...

Mars, Inc. named Marina Bellini as president for the global business services organization, where she will lead operations and enterprise digital technologies. Last September, the company hired Deepak ...

In order to have an environment in which AI ambitions can thrive, Kellanova is building on its “Kuriosity” educational sessions, which are held across the company to open dialogues about the potential ...

As manufacturers of essential products, operating with a strong sense of purpose has long been a core component of the consumer goods industry. Being successful in CPG means taking seriously the fact ...

The Consumer Goods Sales & Marketing Summit concluded in late September, bringing together top consumer goods experts and leaders to explore the theme "Raising New Cultures of Measurement." Held in ...

This builds on the company’s ongoing tech transformation plan. Earlier this year, Hershey invested in its analytics infrastructure, implementing a new data architecture to unify and streamline ...

Chosen Foods is reducing its food waste, bringing it close to zero, and creating a more agile, data-driven supply chain. Unilever has introduced several tech-enabled efficiency and visibility measures ...