The Irish advertising market is forecast to grow by 7.3% to €1.7bn in 2025, according to the annual Outlook report published by Core. This compares with a 7.7% growth in 2024 which saw advertisers ...

AI can help us spot patterns in large datasets and organise information, fast. AI allows us to target more effectively. Hell, ...

Ringers Creative has rolled out a new brand platform for the Diageo-owned beer Smithwicks. Called “Originals Find Originals”, ...

According to The CMO Survey by Deloitte, Duke University, and the American Marketing Association, short-term performance ...

TBWA\Ireland has created a powerful new campaign for HSE aimed at tackling HIV stigma in Ireland. Called “You, Me & HIV’ it ...

Aaron Poole, marketing director, PML Group with this week’s Out \\ Look on Out of Home. FULFIL Nutrition Hits the Spot with ...

IAPI has launched the 2025 Irish Young Lions competition with over 200 industry professionals attending this week’s launch in ...

The eligibility window for 2025 allows work that was implemented in Ireland between January 1 and December 31 2024 and entry ...

JCDecaux has announced that its charity partners for 2025 and 2026 ALONE, Breakthrough Cancer Research, Fairtrade, Fighting ...

IMJ magazine is Ireland’s leading magazine for the marketing, advertising and media industries. Launched 42 years ago, the magazine has built up a substantial following amongst a wide range of ...

Twenty years after founding Bonfire with Sean Hynes, Ian Doherty is stepping down as managing partner to set up a new audio ...

As it celebrates its 10th anniversary in 2025, the Shannon-based digital agency Core Optimisation, has made a number of new ...