Search engine advertising isn’t immune from the fragmentation affecting connected television and other forms of advertising, ...

More than two-thirds of B2B marketing leaders (68%) are concerned that executives will be victimized by deepfakes, but the ...

Act your age” is an admonishment typically leveled at kids. But pain relief brand Aspercreme is using it as a rallying cry ...

Ahead of the season three premiere of HBO's “The White Lotus” on Feb. 16, the network is leaning into multiple brand ...

Six notable brand campaigns that tap into multiple screens (or in-person) to share marketing messages surrounding the Super Bowl.

Streaming giant Netflix recently announced price increases across all subscription tiers, pushing their premium offering to $24.99 monthly. At the same time, it hit record subscriber numbers. This ...

Multichannel rights are an important part of digital marketing, and now is the time to make sure you have your website set up properly. Here are strategies for navigating the new landscape.

The rise of advanced digital humans presents both opportunities and significant ethical considerations for marketers. Here are four ways to navigate this ethical terrain.

As Google implements stricter policies around bulk email, email marketers must adapt their strategies with an increased focus on segmentation and relevance. Here are ways to ensure that your emails ...