Search engine advertising isn’t immune from the fragmentation affecting connected television and other forms of advertising, ...

More than two-thirds of B2B marketing leaders (68%) are concerned that executives will be victimized by deepfakes, but the ...

Act your age” is an admonishment typically leveled at kids. But pain relief brand Aspercreme is using it as a rallying cry ...

Streaming giant Netflix recently announced price increases across all subscription tiers, pushing their premium offering to ...

Ahead of the season three premiere of HBO's “The White Lotus” on Feb. 16, the network is leaning into multiple brand ...

Six notable brand campaigns that tap into multiple screens (or in-person) to share marketing messages surrounding the Super Bowl.

The continuing growth in spend on AI-powered campaigns such as Google’s Performance Max (PMax) and Meta’s Advantage+ is among the notable findings in the Q4 2024 Digital Ads Benchmark Report from ...

Streaming giant Netflix recently announced price increases across all subscription tiers, pushing their premium offering to $24.99 monthly. At the same time, it hit record subscriber numbers. This ...

Editor’s Note: Consumers are increasingly turning to genAI search engines—like ChatGPT—as an alternative to online search engines. As a result, large language models are reshaping how consumers ...

C Space at CES is a series of panel discussions featuring marketing, advertising and media executives who tackle topics like AI, data, personalization, content creation and creator-led marketing.