Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

Our quarterly report series covering marketing’s most pressing issues.

Established in October 2011, the Global Marketing Index (GMI) is designed to provide a unique monthly indicator of expenditure and business conditions for marketers worldwide. The global marketing ...

Looks at campaigns that have showcased products and built connections with consumers by placing them at the core of emotional and cultural experiences, using three award-winning case studies. Purpose ...

WARC’s Evolution of Marketing programme is the leading source of insight into the changing face of marketing: tracking, analysing and evaluating emerging technologies, media, social influences and ...

Analyses the results of a global WARC survey of senior strategists.

© 2024 Copyright and Database Rights owned by Ascential Events (Europe) Limited WARC is brought to you by Ascential Events (Europe) Limited, 2nd Floor, 81-87 High ...

Global social spend is set to total $247.3bn in 2024, up 14.3% year on year, ahead of paid search. Both Facebook and Instagram grew by more than 20% year on year in Q1 2024, and Meta is forecast to ...

Launched in 2007, the World Retail Awards have been recognising the very best retailers and retail initiatives across a range of categories for over 10 years. The most recent Awards were announced in ...

The contents of this article were first presented at the Asia Loopers CHINA//INDIA Conference in Paris in June 2024. The global luxury market has undergone significant transformations over the past ...