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夺回“莲花”名称,路特斯改名能“改命”?
1月2日,路特斯汽车宣布,全球品牌标识以及中文名称“莲花”在中国市场的回归,路特斯正式更名为“莲花跑车”。莲花集团CEO冯擎峰更发文称:“莲花,是我们的,就一定要拿回来!”由于此前“莲花”商标已被注册同时商谈转让未果,英国跑车品牌LOTUS入华后,不能使用中文直译名称“莲花”只能改用音译名称“路特斯”。此后五年,路特斯通过诉讼最终取得“莲花”商标。冯擎峰表示:“‘莲花’的中文商标是路特斯被行业、用 ...
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