standout Swatch watches and capture the liberating fun and frivolity of the decade. There’s certainly been a strong resurrection of '80s fashion and music recently, so these new watches are bang ...

but lots of consumers associate Swatch watches with the good times they had back when they were teeny-boppers in the ‘80s and ‘90s. (And some of the sound bites are cute mini-stories ...

But I don’t think it’s the best Bond-themed watch. Rather, that accolade for me drops massively down the price range to a Swatch watch. Yes, really. And the watch in question is the Swatch 2Q ...

Forty years ago, in a time prior to mumble rap, when Raygun was yet to be conceived, a revolution was brewing. Deep in the ...

Now, the Swatch x Tate Collection pays tribute to artists JMW Turner, Marc Chagall, Joan Miró, Fernand Léger, Henri Matisse, Wilhelmina Barns-Graham, and Louise Bourgeois with a series of watches ...

Swatch came up with .beats to sell their special line of .beats watches. But they weren’t the only ones to divide the solar day this way. A few months before Swatch’s announcement of .beats ...

Welcome to Dialed In, Esquire’s column bringing you horological happenings and the most essential news from the watch world. Four decades ago, the folks at Swatch decided to host the first-ever ...

Swatch Group just opened its first Hamilton Watch store in the U.S. It’s located in Lancaster, PA where the brand got started in 1892. It’s a welcome homecoming, since many locals grew up as ...