A new exhibition honors Barbie, as the brand celebrates 65 years. Over 250 dolls are on view, alongside a giant pink corvette ...

Mattel revised its full-year sales forecast downward after a drop in Barbie sales contributed to weaker than expected ...

LIDL is turning pink on Thursday 31 October as new Barbie toys and beauty products hit stores. And the items make perfect ...

Master. Mattel is the toy company behind Barbie, which famously got a 2023 film adaptation that made over $1 billion and ...

The toy company’s profit, however, is holding up due to stronger margins, helped by factors such as cost cuts, supply-chain ...

Mattel, Lego and other toy companies are targeting a growing number of adults who are buying toys for themselves.

Mattel, the toy company behind Barbie and Hot Wheels, is developing a feature film about the stereoscopic image device ...

Jeremy Hart played with Hot Wheels as a kid, but he eventually grew out of them, tucking the miniature cars away in a toolbox ...

Now is a great time to snag the Hot Wheels Barbie RC Corvette before it starts to become absolutely impossible to find during ...

Now Mattel is hoping lightning will strike again for its next plaything-to-silverscreen flick. But… a View-Master movie? Well ...

The toy maker is shuttering some plants and trimming product lines as it tries to respond more quickly to consumer demand.

Toy prices start as low as $7.99; about half of them are Target exclusives, including the Polly Pocket Target Bullseye Adventure Compact ($19.99). Pet parents, click here: 20 holiday gifts for ...