Collis, David J. "Birds Eye and the U.K. Frozen Food Industry (A)." Harvard Business School Case 792-074, February 1992. (Revised December 1994.) ...
Frozen fish is perhaps not the most glamorous of products to market. However, when Birds Eye revealed the latest incarnation of the face of their product, many on social media had a surprisingly ...
Some results have been hidden because they may be inaccessible to you
Show inaccessible results
Feedback