With a wide range of different brands, like its namesake soft drink, Dasani water, Powerade and Bodyarmor sports drinks, and ...

However, Gargiulo says BodyArmor also used that period to figure out “what to do and what not to do” in preparation for its first full season as the NHL’s official sports drink partner ...

Knicks Star Jalen Brunson Joins Forces With BODYARMOR In Multi-Year Partnership Jalen Brunson Joins Forces With BodyArmor ...

Timed to coincide with the 2024-2025 football season, and releasing in limited quantities, BODYARMOR, a brand of The Coca-Cola Co., is leveraging an all-new lineup of limited-edition bottles for its ...

The Coca-Cola sports drink brand kicked off a social media campaign featuring the NBA star, who also appears in OOH ads in ...

Kobe Bryant's $6 million investment in BodyArmor turned into a $400 million windfall after Coca-Cola's 2021 acquisition of ...

BodyArmor has added another emerging star to its roster of endorsing athletes: New York Knicks point guard Jalen Brunson. The ...

Learn how Kobe Bryant’s smart investment in a sports drink startup transformed into a $400 million success story and what it ...

Bryant purchased a 10 percent stake in Bodyarmor for $6 million in March of 2014, according to The Wall Street Journal. We reported in 2021 that Coca-Cola purchased the sports drink company and ...

Then, in part two, BodyArmor’s chief marketing officer Tom Gargiulo takes us inside the sports drink brand’s marketing strategy.