Brand architecture is creating sub-brands and models from a leading brand. Here are some examples of brands built by sub-brands and models. Brand architecture is how a business manages and markets the ...

Use it to justify design and marketing decisions. Your brand guide isn't just a document ... Also, guide colour usage and combinations. It can be helpful to include examples of what your brand is not.

An exclusive interview with Stijn Oyen, the new boss of Design Hotels, which is a Marriott consultancy for boutique hoteliers.

Brand identity building is not limited to designing a logo; a firm can use other approaches. It’s concerned with creating an ...

Learn how to manage your digital branding strategy so it reflects your brand identity and helps you stand out from your ...

Design systems streamline workflow, enhance collaboration and maintain brand identity. Design teams create them for scalable and cohesive digital experiences. Design systems provide consistent styling ...

Our branding guide provides design direction for all communication projects—from print to digital to large format. Check out some of the Be Boulder projects we’ve created to learn how the Be Boulder ...

A blog is one of the greatest opportunities to connect with your audience. Design it right and you can see visitors for years ...

As a landowner, if you can be flexible on how you’re willing to structure a deal, you’ll broaden your chances of landing a ...

But vodka brand Absolut has arguably never forgotten its design roots in the first place. As well as its famous bottle and ...

In today’s consumers, a brand has developed beyond only logos and slogans because it is hard to visualize branding activities ...