Brand identity building is not limited to designing a logo; a firm can use other approaches. It’s concerned with creating an ...

When designing a logo, the color you choose plays a pivotal role in shaping the way consumers perceive your brand. Red is one ...

After 25 years in the business, the husband-and-wife design duo share their hard-earned lessons on how to finance projects, ...

Eco-conscious branding has evolved from a trend to a core value. Here's how businesses can authentically align with ...

Hyper-local strategies have been increasingly applied by luxury brands to connect with specific communities through ...

Are you a print subscriber? Activate your account. By George Khachatryan - 23 min 13 sec ago By Greg Andersen - 3 hours 48 ...

These are the up and coming watchmakers calling time on the industry’s old guard. Get one on your wrist before everyone else ...

Well-designed packaging can provide shelf impact to attract attention and set the product apart from its competition, enhance ...

An exclusive interview with Stijn Oyen, the new boss of Design Hotels, which is a Marriott consultancy for boutique hoteliers.

Basking in the glow of a major revenue boost, the owner of B2B home furnishings distributor Designerie explains why ...

The watch industry’s sleeping giant is slowly stirring. As collectors have fallen hard for vintage timepieces over the past ...

A quality wood stove can last decades, which is why it's important to choose one from the best wood stove brands. See our top ...