If you went fishing for some “Chilean Sea Bass Crackers” you might be stuck at the dock for a while. Goldfish announced that it would be temporarily changing its name to appeal to adult consumers.

The snack that smiles back is going through an identity change. Goldfish crackers will temporarily be known as Chilean Sea Bass Crackers, the company announced Wednesday. The popular cheddar ...

Goldfish, the fish-shaped cheddar crackers made by Pepperidge Farm, has temporarily changed its name to Chilean Sea Bass in hopes of appealing to "sophisticated" adults who "think Goldfish are ...

That's right. Goldish is now Chilean Sea Bass. The snack, initially made for adults, has morphed into a longtime kids' option. And the Pepperidge Farm-owned brand just can't have that be the only ...

To lure more adults to its Goldfish crackers, The Campbell Soup Co. is temporarily changing the snack catch to Chilean Sea Bass. The food company on Oct. 23 launched Pepperidge Farm Chilean Sea ...

Goldfish crackers are being temporarily rebranded as Chilean Sea Bass to reach adult consumers who might otherwise think the snack is just for kids. Limited-edition bags of the crackers that have ...

Patagonian toothfish was rebranded as “Chilean sea bass,” which sent the versatile-to-cook yet ugly fish into restaurants. READ: 7 places to order a Lancaster County turkey for Thanksgiving ...

(WJW) – Snack lovers can look forward to a playful twist on a childhood favorite, as Goldfish® announces a limited-time renaming of its iconic Cheddar crackers to “Chilean Sea Bass.” ...

CAMDEN, NJ. — To lure more adults to its Goldfish crackers, The Campbell Soup Co. is temporarily changing the snack catch to Chilean Sea Bass. The food company on Oct. 23 launched Pepperidge Farm ...

The Pepperidge Farm snack brand is tweaking its name for a limited time to “Chilean Sea Bass,” a more grown-up title, the Campbell’s Company announced Wednesday. It’s part of a strategy to ...