Goldfish, the fish-shaped cheddar crackers made by Pepperidge Farm, has temporarily changed its name to Chilean Sea Bass in hopes of appealing to "sophisticated" adults who "think Goldfish are ...

At least for a little while. On Wednesday, the famous snack brand announced it's officially changing is name to Chilean Sea Bass, which will be available for sale on ChileanSeaBassCrackers.com.

If you went fishing for some “Chilean Sea Bass Crackers” you might be stuck at the dock for a while. Goldfish announced that it would be temporarily changing its name to appeal to adult consumers.

That’s right. Goldish is now Chilean Sea Bass. The snack, initially made for adults, has morphed into a longtime kids’ option. And the Pepperidge Farm-owned brand just can’t have that be the ...

She writes the weekly recipes for the print magazine as well ... The beloved fish-shaped snacks will be renamed Chilean Sea Bass for a limited time. The Chilean Sea Bass packs, which are available ...

The snack that smiles back is going through an identity change. Goldfish crackers will temporarily be known as Chilean Sea Bass Crackers, the company announced Wednesday. The popular cheddar ...

The cheesy crackers will be called Chilean Sea Bass temporarily, to try to court Millennials and Gen Z’ers. “We know the love for Goldfish spans all ages. Chilean Sea Bass is a playful nod to ...

Goldfish crackers are being temporarily rebranded as Chilean Sea Bass to reach adult consumers who might otherwise think the snack is just for kids. Limited-edition bags of the crackers that have ...

The snack that smiles back has a new name. The beloved Goldfish cracker's new name will temporarily be Chilean Sea Bass Crackers, the brand announced Wednesday. The name change comes as the brand ...

The popular snack will temporarily be called Chilean Sea Bass crackers. Danielle Brown, the vice president of Goldfish, assures consumers the name change is all in good fun. “We know the love ...