Apple reportedly conducted internal studies showing Apple Intelligence is two years behind ChatGPT, but that may not matter.

Ahead of it rolling out to users, Tim Cook says that Apple Intelligence is already changing lives — including his own.

A group of French trade associations said the tool, released in iOS 18, could hit publisher ad revenue and break cookie ...

Apple CEO Tim Cook has been on Nike's board for almost 20 years, and now he has to help guide the major sports brand through ...

While for many in the industry it may seem that Apple has been slow, Cook remains unfazed. He highlighted that Apple has been ...

Apple CEO Tim Cook said he continues to apply Steve Jobs' leadership lessons, including hiring people that challenge him.

The CEO of the world’s most valuable company led two of the biggest product launches of his tenure this year—and believes ...

Apple CEO Tim Cook addressed ongoing concerns about the firm being behind in AI in arguably the best possible way.

During his tenure, he's been a sounding board on issues ranging from China to technology operations to appointing key new ...

Apple CEO Tim Cook uses several products from his company daily. While testing Apple Intelligence, Cook saw a key feature ...

AI isn't just an upgrade or a possible selling point for Apple CEO Tim Cook. It is, instead, revolutionary. In a Sunday ...

Apple may be late to new AI technologies but it will be the “best”, its chief executive Tim Cook has said. The company ...