And Elf is particularly good at it – be it make-up or skincare, all of their products are supremely affordable and often very popular dupes of more high-end brands. From Charlotte Tilbury to ...
She and Pitts launched The Elf on the Shelf brand, a cutesy concept originally hatched by their mom, Carol Aebersold, in September 2005 to much fanfare. Over 28 million Scout Elves, Elf Pets and ...