All while being cruelty-free and vegan! But once we get past e.l.f.’s Insta dominance, there are other beauty brands that have their own hardcore fans. Here are five that get a LOT of love ...

And Elf is particularly good at it – be it make-up or skincare, all of their products are supremely affordable and often very popular dupes of more high-end brands. From Charlotte Tilbury to ...

Jennifer Coolidge isn't the only one who loves e.l.f! According to reviews, beauty lovers are obsessed with the brand's ...

Delving into the details, we found 33% of traders were bullish, while 22% showed bearish tendencies. Out of all the trades we ...

Beekman baby goats take over e.l.f. Cosmetics’ e.l.f. UP! for a kindness, cuteness overload. OAKLAND, Calif.–(BUSINESS WIRE)–e.l.f. Cosmetics, an e.l.f. Beauty (NYSE: ELF) brand, joined forces with ...

for a kindness, cuteness overload. e.l.f. Cosmetics, an e.l.f. Beauty (NYSE: ELF) brand, joined forces with Beekman 1802 to celebrate World Kindness Day with an all-new game within e.l.f.’s ...

“While I might not have ever expected to appear in a makeup commercial, I think my first being with e.l.f. is the best part! Doing something unexpected and entertaining, especially with a brand ...

(Photo: Business Wire) As the No. 1-selling beauty product, Power Grip Primer* knows how to inspire a fandom. That is why, starting today, e.l.f. Cosmetics, an e.l.f. Beauty (NYSE: ELF) brand, is ...

According to Carson Block, founder of Muddy Waters, the makeup brand that won over a generation of young women has been inflating its revenue. In a new report, Block said that over the past three ...

Shares of Elf Beauty Inc. rose 7.4% in the extended session Wednesday after the cosmetics company blew past Wall Street’s expectations for its fiscal second quarter and raised guidance.