Welcome back to FTW’s Beverage of the Week series. Here, we mostly chronicle and review beers, but happily expand tha ...

Gatorade has come a long way since 1965, when it was first invented at the University of Florida as a drink for athletes. In the early days, it didn't exactly taste great - some athletes that drank it ...

Yes, even cookie dough whiskey. I very much wanted to like Gatorade’s Fast Twitch energy drinks when they first came out. In part because I go through a lot of caffeine every week and could use ...

"For me it was a huge opportunity coming from a family that drank Gatorade pretty much my whole life," said Flagg, a versatile 6-9 guard-forward. "I grew up with my brothers drinking Gatorade ...

Duke freshman Cooper Flagg, the projected No. 1 pick in the 2025 NBA draft, has reached an NIL (name, image and likeness) ...

In a landmark deal that showcases his meteoric rise, Duke freshman Cooper Flagg has signed an NIL agreement with Gatorade, making him the first male college basketball player to pa ...

Duke freshman and Maine native Cooper Flagg is signing an NIL deal with Gatorade, making him the sports drink giant’s first men’s college basketball athlete. The deal was announced Tuesday as ...