Gatorade announced the launch of Gatorade Hydration Booster – a new electrolyte drink mix designed to provide all-day hydration. Gatorade Hydration Booster is Gatorade's first electrolyte powder ...

Gatorade has come a long way since 1965, when it was first invented at the University of Florida as a drink for athletes. In the early days, it didn't exactly taste great - some athletes that drank it ...

The University of Texas hasn’t played the University of Florida since 1940. All these years, Longhorns fans have been denied ...

Welcome back to FTW’s Beverage of the Week series. Here, we mostly chronicle and review beers, but happily expand tha ...

But is Gatorade good for you? While its nearly two dozen beverages contain electrolytes, including sodium and small amounts of potassium, it's worth looking beyond the advertising to understand ...

The end result is a drink that feels a lot like regular Gatorade; a little light, a little fake-sugary and easy to crush. The caffeine isn’t enough to make me jittery — a benefit of cutting ...

That was the theory going on around social media on Sunday night as the Lions pulled off a miraculous comeback against the ...

Due to Mukesh Ambani’s Campa Cola’s disruptive presence and if current trends continue, India’s soft drink market could look ...

Duke freshman Cooper Flagg, the projected No. 1 pick in the 2025 NBA draft, has reached an NIL (name, image and likeness) ...

Duke freshman and Maine native Cooper Flagg is signing an NIL deal with Gatorade, making him the sports drink giant’s first men’s college basketball athlete. The deal was announced Tuesday as ...

The 5-Star recruit has added Gatorade to his growing NIL portfolio, making history as the first male college basketball player to sign with the sports drink leader. "This has been a big year for ...

Flagg's profile grew even larger on Tuesday, as Gatorade announced he is the first men's college basketball player to sign an NIL deal with the brand. He joins an impressive list of stars in the ...