A BofA analyst sees room for Nvidia Corp. shares to tack on another 40% or so to their explosive rally, as a “generational opportunity” further unfolds. BofA’s Vivek Arya upped his price objective on Nvidia shares to $190 from $165 in a Thursday report,

Nvidia is well placed to provide the tech necessary to develop new AI models, and it's got an edge with big enterprise customers, BofA analysts note.

Nvidia stock is already up 180% this year and more than 31,000% over the last decade as the company became the face of the artificial intelligence revolution.

Nvidia stock was rising Friday after a volatile week for the leading chip maker. With Big Tech earnings kicking off next week, one analyst sees a big potential gain for the share price. Nvidia shares were up 0.