Gillette TREO is the first razor built for assisted shaving, especially ideal for men’s faces. Its features include a flexible blade (designed to prevent clogging) and a short, paintbrush-like ...

Gillette wisely taps into social media trends ... which often feature a zoomed-in CGI shot of one of their distinctive blades, slowly, and satisfyingly, chopping off hair particles.

Last October, P&G announced its decision to move Gillette’s manufacturing operations out of South Boston, ending more than a century of blade-making in the neighborohood. Much of the ...