The Pop-Tarts Bowl's edible frosted strawberry mascot made headlines with its antics during and after last season's edition ...

Last year, Kansas State defeated North Carolina State and, as part of the game ceremony, the "Edible Mascot," a human-sized ...

🚨𝐁𝐑𝐄𝐀𝐊𝐈𝐍𝐆 𝐍𝐄𝐖𝐒🚨 Our Edible Mascot is back with a Crazy Good twist! 🎉 This year, three flavors—Wild Berry, Hot ...

Tarts Bowl last year (Kansas State over NC State), but surely you remember the game's mascot sacrificing itself by jumping into a giant toaster and Wildcats players eating it. It was an absurd and ...

The Kellanova brand is ramping up the intrigue around the return of a stunt that went viral on social media last December.