From MGA’s Miniverse spa collectibles to a chemistry station, Shop TODAY editorial director Adrianna Brach joins TODAY with a ...

Looking to get a head start on the kids’ wish lists this year? May we suggest heading to your local Costco warehouse, where ...

The Let's Play Holiday Showcase, Canada's premier media and social content creator product showcase event featuring top toys for the upcoming holiday season takes place today and will welcome more ...

The Toy Association™ today unveiled the results of a new survey, conducted by Wakefield Research, which gauged 1,000 U.S.

Christmas is on the horizon, which means soon, a tidal wave of shiny new toys will be flooding out of UK stores and into your shopping baskets. Whether you're a parent, grandparent, or family friend, ...

Now is a great time to snag the Hot Wheels Barbie RC Corvette before it starts to become absolutely impossible to find during ...

Just in time for the holidays, Target is slashing prices on thousands of products. Here's what's going on sale, where and ...

Each year, a new class of toys makes it into the hall of fame, the culmination of an annual process that invites anyone to ...

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Age 3 is when toddlers really start to have strong opinions about the types of toys they want, inspired by favorite characters, budding interests and big imaginations. Not only do they have ...