A beef burger that oozes (seemingly) real meat juices, but is made from plants? No, it isn’t witchcraft. Say goodbye to soggy mushroom patties, and hello to Impossible Burgers. These juicy ...
Plant-based meat pioneer Impossible Foods has launched a Health Hub to battle misinformation about the industry, and has attained a new health certification for its Lite Beef. In recent months, Peter ...
In a previous interview with Food Dive, CEO Peter McGuinness told Food Dive his main focus was to get Impossible’s name and products out to more consumers and to have more fun with the brand.