Rival firm Beyond Meat has offered a lab-produced sausage product since 2018, but California-based Impossible Foods is also offering a ground pork substitute that it says can be used in a wide ...
Peter McGuinness shares his plan to center Impossible’s messaging less around climate impact—instead letting its product do the talking. Rebranding plant-based meat alternatives won’t end ...
But the launch of a sausage product at Burger King gives Impossible Foods even more ammunition to compete with rival Beyond Meat, which similarly can be found at a growing number of fast food ...
in October 2018 the chain decided that if it was going to add a meat substitute to the menu, it should be meatless sausage. The result was a product Impossible Foods created specifically for ...