So many people credit this cake to Hellmanns mayonnaise, and call it the Hellmann's mayonnaise cake. We'll be dissecting the ...

What is mayo, really? Eggs and oil, which is what’s probably going in your cake recipe anyway. But adding straight Hellmann’s ...

Summary of the marketing challenge, methodology, insight discovered, creative execution and business impact. While America knows and loves Hellmann's for its rich and creamy taste, it isn't always a ...

Try this recipe for a homemade mayo that'll knock your socks off—and put the jar of Hellmann's to shame. Combine egg whites, garlic, salt, and 1 cup of oil in food processor. Puree until smooth ...

What was it about Hellmann's that made it her favorite? While Child had her own homemade mayonnaise recipe she could easily have made from scratch, she likely appreciated the convenience of this ...

In 2021, the mayonnaise category and Hellmann's experienced sales decline. While America knows and loves Hellmann's, it often only comes to mind as a condiment for making sandwiches tasty. While our ...