Kyra Surgent is a commerce writer at InStyle, where she covers fashion and beauty content and specializes in all things Amazon. Her work unearths the latest designer deals, reports on the hottest ...

However, the design for the classic Levi's jeans had some way to go yet. A game-changing moment came when a tailor named Jacob Davis approached Strauss with an idea. Davis, who regularly bought ...

Levi Strauss has warned it will take longer ... adding that they want sales to achieve gender parity. “Yes, women like to wear jeans, but they like to wear skirts, dresses.

By Jordyn Holman Kenny Mitchell, the chief marketing officer at Levi Strauss & Co ... winning with women.” Levi’s first introduced a pair of jeans specifically designed for women in 1934.