Toy companies including Mattel, the Lego Group, Hasbro and MGA Entertainment have taken note of the rise of these customers ...

"There is that opportunity to really think about the audience and create more toys that we've never seen before for that more ...

The limited-edition Filipina Barbie went on sale for $100 last October 9, 2024, exclusively for Barbie Club 59 members at ...

The two brands have teamed up to provide the world with Hot Wheels Formula One cars, kicking off with a unique special ...

Created in collaboration with popular Indian fashion designer Anita Dongre, Diwali Barbie is decked in an intricate lehenga ...

The #1 leading vehicle brand* and the pinnacle of motorsport will be partnering to deliver a Hot Wheels Formula 1® product ...

Formula 1 announces an exciting global licensing partnership with Mattel, Inc. to bring F1-themed Hot Wheels products.

Mattel is launching a special edition Día de Muertos Barbie doll, created by Mexican fashion designer Kris Goyri, as a ...

A new Masters of the Universe figure is coming from Mattel with the Masterverse New Eternia Oversized Horde Trooper ...

Hot Wheels and Formula 1 (F1) have put the pedal to the metal with a unique collaboration. The brands have joined forces to ...

Formula 1 replica cars will be coming to American consumers at a rapid pace. Hot Wheels announced a major partnership with ...

"I wanted it to be something that I would wear, that my clients would wear," Reilly tells PEOPLE of the new doll ...