But a new viral TikTok challenge is inspiring kids and teens to steal Nike Elite backpack zipper pulls, and the consequences ...

Teenagers are unlooping the zipper pulls on peers’ Nike Elite backpacks, which retail for $87, stealing them for their own collections or reselling them back to theft victims at lofty prices.

The sneakers are designed for a new generation with a new silver, white and black colorway. By Rudie Obias editor First released to the public in 1985, Nike Air Jordan sneakers are some of the ...

Nike Inc.’s newly appointed Chief Executive Officer Elliott Hill is about to find out the full extent of the problems he’s inherited. The world’s largest sportswear company will report ...

Naturally, the two teammates had to link up for a picture during their Lakers Media Day duties, to which was saw Bronny wear an exclusive pair of the Nike LeBron NXXT Gen basketball sneakers.

Nike's new CEO will have several challenges to overcome when he takes over in less than two weeks. The sportswear giant brought veteran employee Elliott Hill out of retirement to lead the company ...

It's been a tough stretch for sporting apparel and shoe giant Nike (NYSE: NKE). The company, famous for its Swoosh logo, has lost its growth momentum after an excellent couple of years following ...

Supreme announced Monday that it will release Thursday a new collection in collaboration with Nike Inc.’s Jordan Brand and while the range doesn’t include footwear, an early look shared on ...

Now it will take some time, as things like product innovation and new marketing campaigns don't just get enacted and turn around a brand overnight. However, Hill knows the ins and outs of Nike's ...