An advert for fashion retailer Pretty Little Thing which featured women wearing exposing lingerie has been banned for being "offensive". The YouTube ad presented the firm's products in an "overly ...

Pretty Little Thing founder Umar Kamani has revealed a ... said his return marked “the beginning of a new chapter for the fashion giant” as he sought to “put customers at the forefront ...

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The founder of PrettyLittleThing is returning to the business some 18 months after stepping down. Umar Kamani, who quit as chief executive in April 2023, said the Boohoo-owned fast fashion ...

but industry experts say more is needed to boost Pretty Little Thing’s relevance in a “crowded fast fashion market”. Kamani, who was CEO, departed the brand in 2023. Pretty Little Thing said his ...

A spokesman for Boohoo said: ‘We are delighted to have welcomed Umar Kamani, the founder of Pretty Little Thing, back to the business. Umar’s fashion-forward vision built Pretty Little Thing ...

SHOPPERS are going wild for a fashion giant's incredible new Halloween range - with costumes on offer for less than £5. Every year, Pretty Little Thing launch a range of sexy outfits for ...

The founder and former chief executive of fast-fashion giant PrettyLittleThing has made a shock return to the brand after he departed the business last year. Umar Kamani has returned to the helm of ...

Model and actress Naomi Campbell has announced she is embarking on a new huge business venture in Dubai. The 52-year-old has teamed up with Pretty Little Thing founder Umar Kamani to launch a ...

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