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That’s right. Goldish is now Chilean Sea Bass. The snack, initially made for adults, has morphed into a longtime kids’ option. And the Pepperidge Farm-owned brand just can’t have that be the ...

Goldfish, the fish-shaped cheddar crackers made by Pepperidge Farm, has temporarily changed its name to Chilean Sea Bass in hopes of appealing to "sophisticated" adults who "think Goldfish are ...

The fish-shaped cracker brand wants to appeal to adults, so it’s changing its name for the first time ever to something much more serious: Chilean Sea Bass. Yes, really. The Chilean Sea Bass ...

The iconic orange Goldfish snack is getting a new name: Chilean Sea Bass. Fret not, the recipe is still the same, and the name change is only temporary. “Chilean Sea Bass are just like regular ...

Even with the temporary rebranding, the appearance and recipe of the snack is the same as the traditional goldfish crackers. The limited edition crackers branded as Chilean Sea Bass can only be found ...

If you went fishing for some “Chilean Sea Bass Crackers” you might be stuck at the dock for a while. Goldfish announced that it would be temporarily changing its name to appeal to adult consumers.

The snack that smiles back is going through an identity change. Goldfish crackers will temporarily be known as Chilean Sea Bass Crackers, the company announced Wednesday. The popular cheddar ...

Instead of appealing to the typical kid of a consumer for the cheddar cracker, the Pepperidge Farm snack is going for a more sophisticated image with a (temporary) new name: Chilean Sea Bass. Though ...

Goldfish is rebranding to Chilean Sea Bass crackers to “remind” Gen Z ... She writes the weekly recipes for the print magazine as well as articles for PEOPLE Digital. Sabrina has been with ...

The popular snack will temporarily be called Chilean Sea Bass crackers. Danielle Brown, the vice president of Goldfish, assures consumers the name change is all in good fun. “We know the love ...