"The mall is a touchstone of the American cultural experience – one with remarkable staying power," said Lee Sterling, Simon's Chief Marketing Officer. "Celebrating the spirit of meetups in the ...

Real estate investment trust Simon is launching a national advertising campaign aimed at bringing new generations to its shopping malls. The marketing effort, called “Meet Me @themall ...

After hours: October 18 at 7:55 PM EDT ...

In the past few years, you may have heard that malls are dying, fueled by the rise of e-commerce and younger generations’ access to smartphones. Simon Malls, the largest owner of shopping malls in the ...

But this kingmaker's power disappeared when we stopped believing he could make dreams come true Simon Cowell’s power lay in the illusion he could make dreams come true. Now we know it’s not ...

"While Gen Zers may find their moms cringey, it turns out that they have developed a love for many of the same things their parents did: from fashion to movies to music and the mall," said Simon ...

Mall operator Simon has unveiled its Meet Me @themall campaign, blending ’80s and ’90s nostalgia to capture Gen Z’s enthusiasm for in-person shopping and all things retro. The campaign is now live on ...

Six new merchants are coming to Brea Mall, which is undergoing a multimillion-dollar redevelopment project. New brands ...