Here’s how the Strauss logo wound up on MLB helmets during the playoffs and what it portends for the future. If you’ve been ...

(Photo by Daniel Shirey/MLB Photos via Getty Images) So why was the change suddenly made? Well, MLB reached a new multiyear ...

It was comfortable, durable, and ideal for labourers. Levi Strauss & Co. quickly gained a reputation for producing high-quality workwear. The riveted denim pants were a hit, especially among ...

However, the MLB has never done a deal of this scale. Based in Europe, STRAUSS is a workwear brand which first became available in the U.S. late last year. It was the company's decision to enter ...

MLB and STRAUSS signed a partnership contract in September, allowing the league to advertise the company on their gear during the playoffs for the next three seasons. In this 2024 postseason, the ...

The league announced a deal last month with Strauss, a German workwear apparel company, to put the company logo on both sides of every helmet during the postseason in yet another on-field uniform ad.

Well, MLB reached a new multiyear partnership with STRAUSS, a European workwear company based in Germany, last month. The partnership, which marked STRAUSS' first league-wide deal in the United ...