Swatch Group just opened its first Hamilton Watch store in the U.S. It’s located in Lancaster, PA where the brand got started in 1892. It’s a welcome homecoming, since many locals grew up as ...

Swatch Group owns a good share of the Swiss watch industry, seeing turbulence throughout the introduction of the Apple Watch and through economic issues. Despite a broad brand portfolio ...

My first watch was the Swatch Jelly Fish. A popular choice for anyone who came of watch-getting age in the 1980s, it was another classic of its time, featuring as it did fashion-forward red ...

Sales in the category have been increasing as makers add a variety of aesthetic flourishes to functional pieces ...

“In the week after the Swatch x Omega release, we saw more than 2,000 trades across the 11 different watches – the fastest-selling watch release in StockX history,” says the marketplace’s ...

Lastly, if you turn the watch around, you will find an image of Neil Armstrong’s footprint on the battery cover. In case you are intrigued by this newest offering from Swatch, there is some good and ...

It’s been a good few months since Swatch and OMEGA have released a new MoonSwatch. Introducing the Mission to EarthPhase, a non-limited Speedmaster-inspired chronograph that arrives in light ...

The latest goings-on in the world of haute horlogerie, from a back-to-the-future 1970s LED digital to Swatch’s new Mission ..

The introduction of brand new complications is always a big deal in the watch game. And for it to come in at under £300 from Omega and Swatch’s ongoing collab proves that MoonSwatch is way more ...

Jim sells his watch to pay for combs for Della’s hair—rendering both gifts useless. The audience knows about Della’s choice before Jim does, which creates dramatic irony. The difference ...

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