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It’s been a good few months since Swatch and OMEGA have released a new MoonSwatch. Introducing the Mission to EarthPhase, a non-limited Speedmaster-inspired chronograph that arrives in light ...

Swatch Group just opened its first Hamilton Watch store in the U.S. It’s located in Lancaster, PA where the brand got started in 1892. It’s a welcome homecoming, since many locals grew up as ...

The next chapter in the MoonSwatch collection shifts perspectives and brings something new to the table. Is it enough to get you excited? Swatch has just announced a new model within the highly ...

In her 1996 hit “Ironic,” Alanis Morissette famously sings that irony is “like rain on your wedding day” and “a black fly in your chardonnay.” Sorry ...

My first watch was the Swatch Jelly Fish. A popular choice for anyone who came of watch-getting age in the 1980s, it was another classic of its time, featuring as it did fashion-forward red ...

And ever since its March '22 launch, the only way to secure a certified genuine one has been to either: a) visit one of the select few Swatch stores that occasionally stock a limited sum of a ...

There are many ways to do this, but situational irony makes a strong case for itself in creating majorly impactful moments—be they funny, serious, or thrilling. In this guide, we will break down ...

Around three quarters of Swatch's revenue and higher share of profits are from higher-end watch and jewelry brands, and is not affected by smartwatch competition. Performance of low end brands is ...

The Bioceramic MoonSwatch – a collaboration between Omega and Swatch – has been a runaway hit since its debut in 2022. The latest model – Mission To Earthphase – continues the winning streak.

I understand that, but it doesn't change the fact of the irony behind Stricklin's statement and the outcome of Saturday's game. He's putting a lot on the line for a head coach that for every step ...