Swatch Group owns a good share of the Swiss watch industry, seeing turbulence throughout the introduction of the Apple Watch and through economic issues. Despite a broad brand portfolio ...
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It’s been a good few months since Swatch and OMEGA have released a new MoonSwatch. Introducing the Mission to EarthPhase, a non-limited Speedmaster-inspired chronograph that arrives in light ...
Want more watch coverage? Get About Time, Esquire’s free newsletter devoted to the watch world, in your inbox every Sunday. Sign up here It’s no secret that the old guard of luxury labels is ...
The Men in Black stars wore it too. Swiss-native Stauffer got his start with Swatch Group in 2002 and steadily climbed the corporate ladder until being appointed Hamilton CEO in 2020. The first ...
The next chapter in the MoonSwatch collection shifts perspectives and brings something new to the table. Is it enough to get you excited? Swatch has just announced a new model within the highly ...
My first watch was the Swatch Jelly Fish. A popular choice for anyone who came of watch-getting age in the 1980s, it was another classic of its time, featuring as it did fashion-forward red ...
The visitors get an insight view into the watch factories and join workshops in the heart of the «Swiss watch making» region. With day tours, full service 5* hotel seasonal tours and bespoke tours the ...