The Swatch BREAK FREE collection references Keith Haring's iconic 1984 artwork in a nod to the first ever World Breakdancing ...

My first watch was the Swatch Jelly Fish. A popular choice for anyone who came of watch-getting age in the 1980s, it was another classic of its time, featuring as it did fashion-forward red ...

Swatch Group owns a good share of the Swiss watch industry, seeing turbulence throughout the introduction of the Apple Watch and through economic issues. Despite a broad brand portfolio ...

The right moment to release this special-edition MoonSwatch into the wild came earlier this week when Christie’s included it ...

Says Swatch: “Both the moon and the Earth take approximately 29.5 days to go through all their phases, but in reverse order.

Swatch and Omega have launched yet another MoonSwatch, and this time, the affordable chronograph introduces a brand-new ...

It’s that spooky scary season we’ve all come to love and everyone seems ready to join in on the action, even the most ...

Swatch Group just opened its first Hamilton Watch store in the U.S. It’s located in Lancaster, PA where the brand got started in 1892. It’s a welcome homecoming, since many locals grew up as ...

Our watch experts discuss the milestones over the past century that've made Snoopy the most beloved animated character in ...

IWC Schaffhausen took home the top prize at the Grand Prix d’Horlogerie de Genève 2024, a.k.a. the 'Oscars of watchmaking.' ...