Says Swatch: “Both the moon and the Earth take approximately 29.5 days to go through all their phases, but in reverse order.

Forty years ago, in a time prior to mumble rap, when Raygun was yet to be conceived, a revolution was brewing. Deep in the ...

It’s that spooky scary season we’ve all come to love and everyone seems ready to join in on the action, even the most ...

From holiday stocking stuffers to a coming-of-age first watch, these six new timepieces are all less than $1,000, so they won ...

The right moment to release this special-edition MoonSwatch into the wild came earlier this week when Christie’s included it ...

Swatch Group just opened its first Hamilton Watch store in the U.S. It’s located in Lancaster, PA where the brand got started in 1892. It’s a welcome homecoming, since many locals grew up as ...

But I don’t think it’s the best Bond-themed watch. Rather, that accolade for me drops massively down the price range to a Swatch watch. Yes, really. And the watch in question is the Swatch 2Q ...

It’s been a good few months since Swatch and OMEGA have released a new MoonSwatch. Introducing the Mission to EarthPhase, a non-limited Speedmaster-inspired chronograph that arrives in light ...

Swatch Group owns a good share of the Swiss watch industry, seeing turbulence throughout the introduction of the Apple Watch and through economic issues. Despite a broad brand portfolio ...

Read more: Richard Mille: Luxury watch brand hands out huge pay day as ... romantic reevaluation of our ‘little blue dot’ ...

My first watch was the Swatch Jelly Fish. A popular choice for anyone who came of watch-getting age in the 1980s, it was another classic of its time, featuring as it did fashion-forward red ...

Swatch came up with .beats to sell their special line of .beats watches. But they weren’t the only ones to divide the solar day this way. A few months before Swatch’s announcement of .beats ...