Says Swatch: “Both the moon and the Earth take approximately 29.5 days to go through all their phases, but in reverse order.

The right moment to release this special-edition MoonSwatch into the wild came earlier this week when Christie’s included it ...

It’s that spooky scary season we’ve all come to love and everyone seems ready to join in on the action, even the most ...

My first watch was the Swatch Jelly Fish. A popular choice for anyone who came of watch-getting age in the 1980s, it was another classic of its time, featuring as it did fashion-forward red ...

Swatch is launching a new addition to its popular Bioceramic MoonSwatch collection – the MISSION TO EARTHPHASE. This ...

Swatch Group just opened its first Hamilton Watch store in the U.S. It’s located in Lancaster, PA where the brand got started in 1892. It’s a welcome homecoming, since many locals grew up as ...

Swatch Group owns a good share of the Swiss watch industry, seeing turbulence throughout the introduction of the Apple Watch and through economic issues. Despite a broad brand portfolio ...

But it wasn’t any of those brands that created the biggest watch story of the year. That accolade – by some margin, in our opinion – goes to the Swatch MoonSwatch. It could have been ...

Forty years ago, in a time prior to mumble rap, when Raygun was yet to be conceived, a revolution was brewing. Deep in the ...

Swatch came up with .beats to sell their special line of .beats watches. But they weren’t the only ones to divide the solar day this way. A few months before Swatch’s announcement of .beats ...