The Swatch BREAK FREE collection references Keith Haring's iconic 1984 artwork in a nod to the first ever World Breakdancing ...

Our watch experts discuss the milestones over the past century that've made Snoopy the most beloved animated character in ...

My first watch was the Swatch Jelly Fish. A popular choice for anyone who came of watch-getting age in the 1980s, it was another classic of its time, featuring as it did fashion-forward red ...

Swatch Group just opened its first Hamilton Watch store in the U.S. It’s located in Lancaster, PA where the brand got started in 1892. It’s a welcome homecoming, since many locals grew up as ...

Swatch Group owns a good share of the Swiss watch industry, seeing turbulence throughout the introduction of the Apple Watch and through economic issues. Despite a broad brand portfolio ...

“In the week after the Swatch x Omega release, we saw more than 2,000 trades across the 11 different watches – the fastest-selling watch release in StockX history,” says the marketplace’s ...

Lastly, if you turn the watch around, you will find an image of Neil Armstrong’s footprint on the battery cover. In case you are intrigued by this newest offering from Swatch, there is some good and ...

It’s been a good few months since Swatch and OMEGA have released a new MoonSwatch. Introducing the Mission to EarthPhase, a non-limited Speedmaster-inspired chronograph that arrives in light ...