Swatch and Omega have launched yet another MoonSwatch, and this time, the affordable chronograph introduces a brand-new ...

Says Swatch: “Both the moon and the Earth take approximately 29.5 days to go through all their phases, but in reverse order.

It’s that spooky scary season we’ve all come to love and everyone seems ready to join in on the action, even the most ...

The right moment to release this special-edition MoonSwatch into the wild came earlier this week when Christie’s included it ...

My first watch was the Swatch Jelly Fish. A popular choice for anyone who came of watch-getting age in the 1980s, it was another classic of its time, featuring as it did fashion-forward red ...

Forty years ago, in a time prior to mumble rap, when Raygun was yet to be conceived, a revolution was brewing. Deep in the ...

Swatch Group just opened its first Hamilton Watch store in the U.S. It’s located in Lancaster, PA where the brand got started in 1892. It’s a welcome homecoming, since many locals grew up as ...

Swatch Group owns a good share of the Swiss watch industry, seeing turbulence throughout the introduction of the Apple Watch and through economic issues. Despite a broad brand portfolio ...

Welcome to Dialed In, Esquire’s column bringing you horological happenings and the most essential news from the watch world. Four decades ago, the folks at Swatch decided to host the first-ever ...

The Bioceramic MoonSwatch MISSION TO EARTHPHASE celebrates our two nearest celestial bodies, the Earth and the Moon. Swatch’s ...