Brands are mysterious things. Created by companies looking to promote specific products or services, they’re ultimately ...

The best global brands have lost at least $3.5 trillion (USD) of value from a lack of investment in long-term brand strategy.

VEVEY, SWITZERLAND — Nestle SA has launched two new global cuisine brands: Mings and Tapatío.

The Athena Pledge has four founding members including AT&T, Capital One, Cisco and Deloitte, who have united to advance ...

Twisted X Global Brands has partnered with Soles4Souls to support relief efforts through a footwear donation valued at $3 ...

Global brand consultancy Interbrand has launched its annual Best Global Brands ranking, marking a quarter of a century of ...

In another encouraging sign of running race participation’s ongoing recovery from the pandemic, Running USA’s 2024 Global ...

October 21, 2024 — bluesign® is proud to announce that SAITEX Mill has officially become a bluesign® System Partner. This ...

In an era where globalisation is evolving into a more tailored experience, India has now become home to a fast-growing base ...

Tressie Lieberman joins the coffee chain as part of new CEO Brian Niccol’s marketing overhaul, which also includes a recent agency appointment.

When Truist Financial Corp. downgraded the stock of Dine Brands Global Inc. early this month, it resulted in a decline in ...

The ALG will act as an incubator for brand growth, using strategic licensing agreements and distribution channels across ...